Effective Date: April 2020
How We Collect and Use Information
We may collect and store personal or other information that you voluntarily supply to us online while using
the Site (e.g., while on the Site or in responding via email to a feature provided on the Site). The Site only
contacts individuals who specifically request that we do so or in the event that they have signed up to
receive our messaging, attended one of our events, or have purchased one of our products. The Site
collects personally identifying information from our users during online registration and online purchasing.
Generally, this information includes name and e-mail address for registration or opt-in purposes and name,
postal address, and credit card information when registering for our events or purchasing our products. All of
this information is provided to us by you.
We also collect and store information that is generated automatically as you navigate online through the
Site. For example, we may collect information about your computer's connection to the Internet, which
allows us, among other things, to improve the delivery of our web pages to you and to measure traffic on the
Site. We also may use a standard feature found in browser software called a "cookie" to enhance your
experience with the Site. Cookies are small files that your web browser places on your hard drive for
record-keeping purposes. By showing how and when visitors use the Site, cookies help us deliver
advertisements, identify how many unique users visit us, and track user trends and patterns. They also
prevent you from having to re-enter your preferences on certain areas of the Site where you may have
entered preference information before. The Site also may use web beacons (single-pixel graphic files also
known as "transparent GIFs") to access cookies and to count users who visit the Site or open
HTML-formatted email messages.
We use the information we collect from you while you are using the Site in a variety of ways, including using
the information to customize features; advertising that appear on the Site; and, making other offers available
to you via email, direct mail or otherwise. We also may provide your information to third parties, such as
service providers, contractors and third-party publishers and advertisers, and our licensors, for a variety of
purposes. Unless you inform us in accordance with the process described below, we reserve the right to
use, and to disclose to third parties, all of the information collected from and about you while you are using
the Site in any way and for any purpose, such as to enable us or a third party to provide you with information
about products and services. If you do not wish your information to be used for these purposes, you must
requesting to be taken off any lists of information that may be used for these purposes or that may be given
or sold to third-parties.
Please keep in mind that whenever you voluntarily make your personal information available for viewing by
third parties online - for example on message boards, web logs, through email, or in chat areas - that
information can be seen, collected and used by others besides us. We cannot be responsible for any
unauthorized third-party use of such information.
Some of our third-party advertisers and ad servers that place and present advertising on the Site also may
collect information from you via cookies, web beacons or similar technologies. These third-party advertisers
and ad servers may use the information they collect to help present their advertisements, to help measure
and research the advertisements' effectiveness, or for other purposes. The use and collection of your
information by these third-party advertisers and ad servers is governed by the relevant third-party's privacy
The Site also includes links to other websites and provides access to products and services offered by third
parties, whose privacy policies we do not control. When you access another website or purchase third-party
the operator of the site you are visiting or the provider of such products or services.
We may also make some content, products and services available through our Site or by emailing
messages to you through cooperative relationships with third-party providers, where the brands of our
provider partner appear on the Site in connection with such content, products and/or services. We may
share with our provider partner any information you provide, or that is collected, in the course of visiting any
pages that are made available in cooperation with our provider partner. In some cases, the provider partner
contact the provider partner directly for more information.
Be aware that we may occasionally release information about our visitors when release is appropriate to
comply with law or to protect the rights, property or safety of users of the Site or the public.
Please also note that as our business grows, we may buy or sell various assets. In the unlikely event that we
sell some or all of our assets, or one or more of our websites is acquired by another company, information
about our users may be among the transferred assets.
We also use Google Analytics Advertiser Features to optimize our business. Advertiser features include:
- Remarketing with Google Analytics
- Google Display Network Impression Reporting
- DoubleClick Platform integrations
- Google Analytics Demographics and Interest Reporting
By enabling these Google Analytics Display features, we are required to notify our visitors by disclosing the
use of these features and that we and third-party vendors use first-party cookies (such as the Google
Analytics cookie) or other first-party identifiers, and third-party cookies (such as the DoubleClick cookie) or
other third-party identifiers together to gather data about your activities on our Site. Among other uses, this
allows us to contact you if you begin to fill out our check-out form but abandon it before completion with an
email reminding you to complete your order. The “Remarketing” feature allows us to reach people who
previously visited our Site, and match the right audience with the right advertising message.
As advertisers on Facebook and through our Facebook page, we, (not Facebook) may collect content or
information from a Facebook user and such information may be used in the same manner specified in this
We abide by Facebook’s Data Use Restrictions.
- Any ad data collected, received or derived from our Facebook ad (“Facebook advertising data”) is
only shared with someone acting on our behalf, such as our service provider. We are responsible
for ensuring that our service providers protect any Facebook advertising data or any other
information obtained from us, limit our use of all of that information, and keep it confidential and
- We do not use Facebook advertising data for any purpose (including retargeting, commingling data
across multiple advertisers’ campaigns, or allowing piggybacking or redirecting with tags), except
on an aggregate and anonymous basis (unless authorized by Facebook) and only to assess the
performance and effectiveness of our Facebook advertising campaigns.
- We do not use Facebook advertising data, including the targeting criteria for a Facebook ad, to
build, append to, edit, influence, or augment user profiles, including profiles associated with any
mobile device identifier or other unique identifier that identifies any particular user, browser,
computer or device.
- We do not transfer any Facebook advertising data (including anonymous, aggregate, or derived
data) to any ad network, ad exchange, data broker or other advertising or monetization related
General Data Privacy Regulation (GDPR)
The GDPR took effect on May 25, 2018, and is intended to protect the data of European Union (EU)
As a company that markets its site, content, products and/or services online we do not specifically target our
marketing to the EU or conduct business in or to the EU in any meaningful way. If the data that you provide
to us in the course of your use of our site, content, products and/or services is governed by GDPR, we will
abide by the relevant portions of the Regulation.
If you are a resident of the European Economic Area (EEA), or are accessing this site from within the EEA,
you may have the right to request: access to, correction of, deletion of; portability of; and restriction or
objection to processing, of your personal data, from us. This includes the “right to be forgotten.”
To make any of these requests, please contact our GDPR contact: firstname.lastname@example.org
California Consumer Privacy Act (CCPA)
The CCPA took effect on January 1, 2020, and is intended to protect the personal information of California
The CCPA has certain threshold requirements which a company must meet in order to be required to
comply with its provisions. Upon information and belief, our company does not meet those thresholds. In
the event of a change in our status, and if the data that you provide in the course of your use of our site,
content, products and/or services is governed by CCPA, we will abide by the relevant portions of the Act.
If you are a resident of the state of California, you may have the right to: request disclosure of the personal
information we have collected about you and the types of third parties with whom it has been shared;
request a portable copy of your information; opt out from marketing messages or the sale of your information
to third parties; and request deletion of your personal information.
To make these requests, please contact our CCPA contact at email@example.com.
Children's Privacy Statement
This children's privacy statement explains our practices with respect to the online collection and use of
personal information from children under the age of thirteen, and provides important information regarding
their rights under federal law with respect to such information.
- This Site is not directed to children under the age of thirteen and we do NOT knowingly collect
personally identifiable information from children under the age of thirteen as part of the Site. We
screen users who wish to provide personal information in order to prevent users under the age of
thirteen from providing such information. If we become aware that we have inadvertently received
personally identifiable information from a user under the age of thirteen as part of the Site, we will
delete such information from our records. If we change our practices in the future, we will obtain
prior, verifiable parental consent before collecting any personally identifiable information from
children under the age of thirteen as part of the Site.
- Because we do not collect any personally identifiable information from children under the age of
thirteen as part of the Site, we also do NOT knowingly distribute such information to third parties.
- We do NOT knowingly allow children under the age of thirteen to publicly post or otherwise
distribute personally identifiable contact information through the Site.
- Because we do not collect any personally identifiable information from children under the age of
thirteen as part of the Site, we do NOT condition the participation of a child under thirteen in the
Site's online activities on providing personally identifiable information.
How do we store your information?
Your information is stored at the list server that delivers the Site content and messaging. Your information
can only be accessed by those who help manage those lists in order to deliver e-mail to those who would
like to receive the Site material.
All of the messaging or emails that are sent to you by the Site include an unsubscribe link in them. You can
remove yourself at any time from our mailing list by clicking on the unsubscribe link that can be found in
every communication that we send you.
This policy may be changed at any time at our discretion. If we should update this policy, we will post the
updates to this page on our Website.